Why of all books I Heard the Owl Call My Name?
In 1967 Margaret Craven published her first novel I HEARD
THE OWL CALL MY NAME. Copyrighted by herself, Craven's book went
almost unnoticed during its initial release by Laurel Publishing
in Canada late that year. Nine years later the book was released
to American audiences for the first time by Dell Publishing. The
book immediately began to get stunning reviews and was heralded
by critics and readers alike as a major literary event. The book
became a best seller in January of 1976 and stayed in the top ten
best sellers for the next eleven months, finishing the year as
the 8th most popular book in America for that year. It had the
longest run on the best seller's list for any book that year
(usually remaining around nine or ten on the list) because of its
universal appeal. This multi-faceted appeal kept I HEARD THE OWL
CALL MY NAME popular for many years and has continued to bring
people back to the coast of British Columbia to read about the man
Margaret Craven named Jim Wallace (P.W.)
Part of the original draw of the book was its outsider
appeal. Jim Wallace, an Episcopalian minister, is starting his
new ministry in a remote Indian (as Craven refers to them)
village on the northern coast of British Columbia. He knows none
of the people, the customs, and only one or two of the Indians
speaks English. This outsider struggling against a majority he
or she is unfamiliar with is a popular idea in modern literature.
Classics such as HEART OF DARKNESS, NATIVE SON, and even
children's stories like ALICE IN WONDERLAND all capitalize on
this theme. Contemporary legal and science thrillers by John
Grisham (author of THE FIRM, THE PELICAN BRIEF), Tom Clancy
(PATRIOT GAMES, THE HUNT FOR RED OCTOBER), and Michael Crichton
(RISING SUN, AIRFRAME) also use similar plot devices. This idea
is a popular one among readers because of our society's
infatuation with the underdog and the triumph of the underling.
However, many other books have attempted to cash in on this
popular plot setting and have failed. Craven succeeded by adding
her own twist to the story and having her main character fail.
Jim Wallace by the end of the story has not completed everything
that he has been sent out to this village to do. He has not made
good God fearing Christians out of all of them. He has not
cleaned up the towns spreading problems with alcohol. He was
getting close to completing these tasks when he dies. But, Jim
Wallace had succeeded in doing something else before he died:
finding peace with himself. While in the village Wallace found
problems with his own religion's ideology and as he taught his
religion to them he also learned of their people's spiritual
guidance. As Wallace begins to fade at the end of the book and
wrestle with the realization of his own mortality he finds peace
by putting together pieces of both of the religions, making his
own personal set of spiritual and ritualistic rules.
Craven's writing style also contributed to the book's
popularity. I HEARD THE OWL CALL MY NAME uses simple, easy to
understand English set down in ways that both adults and children
can understand. Unfamiliar tasks, such as the Indians native
rituals, and the unique way that the Indians fish in the river
adjacent to their village are described in depth and clearly
defined. Much of the book's staying power is a result of this
style. After its initial American release in 1976 and its
subsequent stay on the Bestseller's list, I Heard the Owl Call
My Name was then re-categorized by mainstream book critics and
publishers as a children's or young adults book and has remained
under that heading ever since. This redefining of the book
opened it up to a whole new age group of readers, who are
searching for books that stretch beyond the boundaries of usual
childhood literature. I HEARD THE OWL CALL MY NAME is now a
staple on school reading lists all across America, usually in the
six, seventh, or eighth grade levels. Craven's book has become
so popular to younger audiences because of its breaking of the
norm once again. As one young adult critic put it "[many] books
for people of that age are primarily concerned with children, or
[childhood] issues that can often feel patronizing to readers of
that age group?Craven's work does not take that approach, but
finds a way to present adult concepts to young adults in a way
that they can understand?(Y.A.B.R)"
Adult readers of the book however, appreciated the book's
concepts as well. At the time of its initial release in Canada
in 1967, the counter culture was in full swing in both the United
States and Canada. The throwing away of older ideals was
happening all across the western world, and a novel about
religion and grabbing hold of one's lost heritage was lost in the
counter culture's wake. But in 1976 the social and political
landscapes had changed drastically. The United States was now
looking for its heritage. It was the beginning of the popular
late twentieth century political notion "back to family values."
Jimmy Carter was elected President under the pretense of his
"next door neighbor appearance and attitude," America wanted to
forget Vietnam and Watergate. However, America was also
initializing a snowball of events that would end up with American
hostages being taken by Iran. America was in a complex time in
which church numbers began to grow. It was in this back to the
family, back to religion time, that I Heard the Owl Call My Name
made its first publication in the United States. Consumerism
was at an all-time high in the United States. People were making
and spending more. Credit was gaining exceeding popular, and
technology was advancing faster than ever before. However, like
most trends in society, an equally strong backlash against
consumerism coincided with the return to roots idea passing
through the country. I Heard the Owl Call My Name and its story
of return to a wilderness paradise only to find it poisoned by
outsider commercialism followed this trend. The protagonist's
repulsion of what his society has done to this once peaceful
village found a welcome audience. Just as Jim Wallace found
solace by stopping his people's meddling with the Indians, many
people of the time found that they did not need all of the
luxuries that companies were mass marketing at all-time highs.
Recreational sports such as rock-climbing, bicycling, and hiking
began gaining popularity; as did country cabins and second homes
in more rural locations than one's main home.
Similarly the late nineteen seventies saw a rise in the
number of action, and special interest groups. Political
correctness witnessed its birth as the movie Ghandi raked in all
the major Oscars because, as one critic put it, "?if you didn't
vote for the movie, it was taken a knock against the real
Ghandi?" Pop-culture following Hollywood's lead began to
investigate simpler ways of life including Native Americans.
History books were being re-written for schools describing what
actually happened to the Native Americans during the settler's
expansion west. Following Watergate and Vietnam America was
Coming to terms with all of the demons in its proverbial closet.
Native American's found that they had a stronger voice in the
political landscape, and formed interest groups to regain land
taken from their ancestors. Once again, I HEARD THE OWL CALL
MY NAME arrived on the scene just in time to reap the benefits of
this cultural swing. Craven's simple, realistic portrayal of
Native American's of the Great Northwest didn't become
sympathetic, or melodramatic. Her portrayal was approved by
Native American groups around the country, and was condoned by
historian, and anthropologists for resisting the temptation to
make the story too melodramatic and deflect all blame from the
village. The details of the story were, once again, heralded by
Native American organizations. Especially those pertaining to
spiritual rituals that have been "bastardized by Hollywood in the
last forty or fifty years (N.A.L.J)."
Craven's tale of lost faith rekindled struck a chord with
readers. The idea of finding a personal means of spirituality,
one that works for the individual was growing more popular.
Protest churchgoer number grew faster as more and more people
left the Catholic faith in search for a religion with ideals
that more resembled their own personal beliefs. Likewise the
country was trying to find something to believe in. Vietnam,
Watergate, the growing situation in Iran, increased
commercialism, all contributed to the nations growing need for
change. Disco was fading out quickly, as was the variety show,
and America was beginning to see the death of the celebrity ideal
as celebrity's lives were stripped away by the media. Drug use,
and alcoholism were a part of pop-culture (that would drastically
change in the years to come) and sixties' hippies were giving way
to eighties' yuppies. People began to turn to religion to sort
out the problems that they were having in making sense of the
world around them. Pop-culture was blamed by many for spreading
the sex, drugs, and rock 'n' roll mentality of the seventies, and
was being challenged to change it. Movies and music were not
carrying the torch for this cause so books, still affiliated with
simpler times and ideals in the minds of the people in the United
States, was expected to take up where Hollywood had failed.
I HEARD THE OWL CALL MY NAME did not disappoint people. As
church numbers grew, so did it begin to mix itself with eastern
religions, and New Age religions were springing up across the
country. People were seeking and finding the guise of
spirituality that they felt worked best for themselves as
individuals. Books about spirituality for children were also
spare at this time. Parents began to read more to their
children, and reading was taken up by parents to help nurture the
mental and emotional development of their children. Parents
wanting to lay down good moral and religious foundations as well
as improving reading skills especially wanted spiritual books.
These kinds of books were few and far between at the time, so the
popularity of those books that were successful in their story
telling was extremely high. Readers also flocked to read the
equally spiritual Again Calls the Owl that brought readers back
to I Heard the Owl Call My Name and helped increase its
distribution again. As did the movie of the original book that
came out in 1977, a year after the books original release.
Finally Margaret Craven's own spiritual journey (having lost her
sight, Craven claimed to have found solace in God) also struck a
chord with readers and added validity and a somber note both
books.
Despite a poor showing in its original publication of 1967,
I Heard the Owl Call My Name made a splash in the United States
in its American publication in 1976. In that nine-year span the
social and political landscape had changed drastically and those
who were dismissing their parents ideals were now looking for
them once again. Craven's novel capitalized on this wave
crossing. The book's quiet story of a minister sent to the Great
Northwest to be a missionary to a small village of Native
Americans only to find himself questioning his own faith still
resonates today. The emotional and spiritual journey that Jim
Wallace undergoes as he confronts what his own society has done
to the village sends a soft message of lost innocence that adult
and child readers can identify with. The book's theme of longing
and searching, a popular one theme found in many books, takes a
gentle turn as the protagonist begins to die and Craven shows
that the individual can't rely on finding something he or she
needs in something that is already established. The individual
must find the religion or spirituality that he or she needs
anywhere, even if it means mixing and matching the ideals of more
than one faith, because true spirituality has always been
personalized and belongs to the individual. This opposing view
to a question many people of the time were asking found a large
audience in America and helped make I HEARD THE OWL CALL MY NAME
the eighth highest seller of 1976.
Bibliography
--WorldCat
--Infotrac
--Virgo
--Publisher's Weekly January 1977
--Christian Science Monitor
--Native American Ledger Journal
--Young Adult Book Review